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Our Optometry Team

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Edmonton Eye Doctors

It takes passion, skill and incredible attention to detail to be a successful eye doctor in Edmonton. But a successful practice demands eye care professionals with a sense of service, community and the need to do your best for your patients.

Vision By Design provides you with eye health professionals who specialize in understanding the human eye and its functions. We are knowledgeable in eye disease symptoms and eye conditions that can damage your vision, even those that may not have visible symptoms. Your eye health is our top priority, and we will provide you with the care you need to have healthy sight for all of life’s great moments.

Maintaining good eye health is an ongoing partnership between you and your eye care professional. You need to trust your eye doctor to monitor your progress, notice changes in your eye health, ask questions and share the information you need to make decisions for you and your family.

At Vision By Design, our eye doctors and eye health experts work with you to get the eye health solution for your needs. We bring our technology, knowledge and desire to inform together to give you the best possible solution in the best experience possible.

Under the supervision of Dr. Sarah Keep, Vision By Design has been providing the standard in eye care in Edmonton.

Meet Our Doctors

Dr. Sarah Keep

Dr. Keep studied sciences at the University of Alberta before completing her education at the Pennsylvania College of Optometry in Philadelphia. As a student she was passionate about her career and education. She excelled in her studies, becoming the president of the Gold Key Honour Society. She also spent time volunteering on mission trips to Central America, which provided an the opportunity to diagnose and treat many rare ocular diseases which are not prevalent in North America. Her training in the United States provided her with experience in a variety of optometric settings including pediatrics, specialty contact lenses, laser vision correction pre- and post-operative care, as well as a large scope of eye disease and pathology.

After graduating she purchased our original clinic in 2011. After implementing many positive changes it was apparent that we needed a larger location and a name that better showcased the improved standard of eye care.  Vision By Design was born in 2014 as a representation of the customized eye care services that we felt our patients deserved.

Dr. Keep started providing Vision Therapy in 2016 for children who had developmental vision problems leading to learning issues, as well as patients who have vision problems from acquired injuries such as concussions. Dr. Keep has completed hundreds of hours of post graduate training in Behavioral and Developmental Optometry as well as Neuro-Optometric Rehabilitation for post concussion care. She loves watching the transformation that patients achieve as they progress through a Vision Therapy or Rehabilitation Program! 

As our vision therapy services grew, we decided to open a dedicated Vision Therapy clinic in July 2020 and have been excited to provide this well needed service to the Edmonton community. 

Dr. Keep continues to enjoy providing routine eye care and disease management to our primary care patients.  She looks forward to serving our patients in all of their eye care needs. 

Dr. Alysha Hirjee

Dr. Hirjee knew she wanted to become an Optometrist from a young age. When she realized she could combine her love for helping people and her interest in the human eye, it was the perfect match. Dr. Hirjee grew up in Calgary, AB and moved to Edmonton when she started University. After graduating with her Bachelor of Science degree, majoring in Biological Sciences she completed her training in optometry at the Illinois College of Optometry in Chicago, IL. In 2011, she received her degree of Optometry, graduating with distinction.

During her time in the United States, she was fortunate to work at different externship sites that built her experience in a wide array of clinical settings. These included the Highline Vision Center in Colorado, where she worked with pediatric patients to improve their binocular vision and accommodative disorders through vision therapy. Her training at the Veterans Hospital in Tallahassee, FL and at the Barnet-Dulaney-Perkins Eye center in Mesa, AZ gave her the skills to diagnose and treat conditions like glaucoma, diabetic retinopathy and macular degeneration. She also obtained experience in contact lenses and pre and post-operative care for lasik and cataract surgery.

Giving back to the community is important to Dr. Hirjee.  She had the opportunity to travel to Honduras for an eye care mission and was able to provide eye health exams and glasses to thousands of patients who had never had access to an eye doctor before. She was inspired by this truly humbling and joyous experience.

Edmonton Optometrist
Edmonton Optometrist

Dr. Lucy Liu

Dr. Liu grew up in Saskatoon, SK with her mom, dad, and younger sister. Her interest in optometry began in grade 9, after many years of visiting her family optometrist. She spent a total of seven years at the University of Waterloo, ON, obtaining her Bachelor of Science degree and Doctor of Optometry degree in 2018.

During her studies, Dr. Liu gained exposure to a wide array of ocular diseases, including management for diabetic retinopathy, pre and post surgical care for cataracts, dry eye, and macular degeneration. In her second year of optometry school, she worked as an intern at LASIK MD in Toronto, ON, gaining valuable knowledge on the management of pre and post-LASIK and PRK procedures, as well as cross-linking for keratoconic patients. In her fourth year, she spent several months in Salt Lake City, UT, as an intern at the Eye Foundation of Utah, where she gained valuable knowledge on the diagnosis and management of many ocular diseases, with a heavy emphasis on glaucoma and retinal disease. Her primary care internships also took her to Scarborough, ON and Calgary, AB, allowing her to gain exposure in different private practices. In 2015, Dr. Liu published a journal article in Contact Lens & Anterior Eye on the effect of biofilm growth in contact lens cases with Dr. Lyndon Jones.

After graduating, Dr. Liu moved to Kamloops, BC and practiced full-scope optometry at Kamloops Family Vision Clinic for a year. She saw and managed a wide array of ocular diseases, and had a close relationship with the ophthalmologists in Kamloops. After deciding that she wanted to be closer to home, Dr. Liu moved to Fort Saskatchewan in summer 2019, and joined the Vision by Design Optometry team in Jan 2020.

Dr. Liu thoroughly enjoys providing primary care services for her patients. She has also had a special interest in the field of vision rehabilitation/vision therapy for patients with learning disabilities, strabismus/amblyopia, and traumatic brain injury. She has spent over 200 hours in various continuing education courses/lectures with special focus on Behavioral Optometry and Vision Therapy.

Edmonton Optometrist
Edmonton Optometrist

Dr. Lauren Stanley

Dr. Lauren Stanley is proud to call the Edmonton area home. She grew up in Sherwood Park, and completed her Bachelor of Science (B.Sc) at the University of Alberta and is now happy to be part of the West Edmonton community with her husband and three young children. The decision to pursue optometry began in High School but it grew from regular visits to the optometrist while growing up after being diagnosed with and successfully treated for amblyopia (sometimes known as a “lazy eye”) at an early age – she is unsurprisingly a big advocate for early eye exams! Dr. Stanley studied Optometry at Pacific University, just outside Portland, Oregon where she graduated with distinction in 2013. In her final year, Dr. Stanley gained extensive clinical experience in ocular disease, including diabetic retinopathy, glaucoma, and macular degeneration at the Lebanon VA Medical Center in Lebanon, Pennsylvania, and completed an externship working in a collaborative environment with ophthalmologists at Barnet Dulaney Perkins Eye Centre in Mesa AZ, where she focused on pre and postoperative care of patients. In addition, she also received specialized clinical experience working with paediatrics and binocular vision conditions as well as advanced contact lens training through the respective speciality clinics at Pacific University.

Dr. Stanley was excited to join the Vision By Design Optometry team in the Fall of 2018 and greatly enjoys providing primary care services to patients of all ages. When not practicing optometry she loves getting outdoors with her family and exploring the many beautiful parks and river valley trails Edmonton has to offer.

Meet Our Opticians

Edmonton Optometrist
Edmonton Optometrist

Sarah M

Sarah began in the optical industry in 2011 after taking her opthalmic assistant course and working in an office in Edson. This position may have been short lived but it sparked an interest in the optical industry and prompted her to apply for a position for Dr. Keep at our old location, Callingwood Vision Center, in 2014. Sarah started as a receptionist but her strong desire and motivation to learn more, as well as her aptitude for quickly mastering new tasks, resulted in Dr. Keep offering to train her in the optical field. Sarah began her two year Optical Sciences Diploma at Nait in 2015 and became a licensed Optician shortly after graduating the program. Since then she has demonstrated a keen eye for choosing fabulous frames, and has been able to show off her extensive theoretical knowledge when assisting patients in choosing lenses. Her desire to grow the practice and ensure its success locked in the position of Office Manager after just two short years of employment. Since becoming manager Sarah has received extensive training in customer service, leadership, visual merchandising, and marketing amongst many other tasks. She completed her leadership communication certificate through Nait in 2018 and in 2021 Sarah graduated from the University of Alberta with new knowledge in human resources including business and change management. With Sarah’s extensive background in management and business operations she was a key member in helping launch Vision by Design’s Vision Rehabilitation clinic in July 2020. Sarah has a passion to share her knowledge; she has acted as preceptor to multiple student opticians over the past 7 years and coached multiple team members in leadership roles. Sarah goes above and beyond to ensure the success of the practice and her fellow staff.

Edmonton Optometrist
Edmonton Optometrist

Andy C

Andy moved to Edmonton in 2017 from Fredericton, New Brunswick where he graduated from the University of New Brunswick with a Civil Engineering Degree. Upon his move, Andy joined an optical team on Whyte Avenue as an Optometric Assistant where his passion for the optical developed and he sparked an interest in taking the Optical Sciences Diploma at Nait. Andy was eager to learn more in the optical world so decided to join Vision by Design to begin his career as a licensed Optician. Andy showcases exceptional patient care through his eyewear makeover techniques paired with advanced optical theory. He has done countless hours studying face shapes, colour complexions along with current and future trends. Not only is Andy a key member to our optical team, he also is one of our more advanced lab technicians for our in house edging service. Andy strives to provide every patient with a customized eye care experience and looks forward to becoming a licensed Optician in the future years to come.

Edmonton Optometrist
Edmonton Optometrist

Natasha M

Natasha born and raised in Edmonton, started her journey in the optical industry in 2015 after many years in a customer service role where she worked as an optometric assistant in a North end clinic. With a background in the medical field, she was motivated and eager to learn, which resulted in her promotion to management after a few short years in the industry. Natasha soon realized that becoming an Optician was an interest of hers and took it upon herself to pursue the Optical Sciences program through Nait. Natasha joined Vision by Design to follow her aspiration to become a licensed Optician. Natasha has received countless hours of training making her the ideal option to provide an exceptional eyewear makeover for our patients. She can expertely analyze your face shape and colour complexion to find the best suited frame for you. Not only does Natasha thrive in the optical role with her positive and personable attitude, she also takes on any opportunity to learn new roles in the office to help her team. Being as proactive as she is, Natasha was selected to take on a secondary role as our vision therapy coordinator for patients who participate in our vision rehabilitation program. Additionally, Natasha demonstrates strong leadership qualities which has made her a perfect candidate to become an in office trainer and shift lead. When Natasha is not in the optical or with rehabilitation patients, she spends her days researching new products, merchandising, coaching new staff as well as helping revamp procedures and efficiency in the office.

Meet Our Front End

Sarah L

Sarah began working for Vision by Design Optometry in December of 2015. Sarah had a strong aptitude for learning many of our office procedures and grew to fulfill multiple office roles. Sarah is currently our lead office administrator and is responsible for the day to day operations of the clinic. Sarah demonstrates exceptional attention to detail, and ensure our patients receive an exceptional customer experience. The precision of her work made her the perfect candidate for the Ophthalmic Assistants program, which she completed in January 2017. This course provided Sarah with advanced training in ocular terminology, disease and triaging and allowed her to take her skill set to the next level. Additional training includes a leadership certificate through Nait as well as training in employee engagement, communications and optician works. Over the past 5 years Sarah’s continued desire to learn, hard work and efficiency has set the standard for our work culture and office environment.

Edmonton Optometrist
Edmonton Optometrist

Makenzie M

Makenzie moved to Canada from Montana, USA in 2016 where she joined an administrative team working with a youth camp Qwanoes on Vancouver Island. Her passion for helping others led her to an opportunity at Vision by Design to join the Reception Department in July 2020. Makenzie’s personable and bubbly demeanor has contributed to her success in her new reception role. Her commitment and positive attitude has made her the ideal candidate to take the Nait Ophthalmic Assistant course which she started in September of 2021. Makenzie’s exceptional patient care also made her the ideal candidate for the scribe position in our Vision Rehabilitation clinic.

Edmonton Optometrist
Edmonton Optometrist

Faye M

Faye joined Vision by Design as an administrative assistant for our vision rehabilitation clinic. Coming from an extensive customer service background of 15 years and a short period in the medical field in 2015, Faye flourished in her new role and was selected to take on a brand new position as lead vision therapy administrator. Faye’s determination and hard working attitude has made her a key member of our Vision Rehabilitation clinic. Faye’s passion for patient care has made her the perfect candidate to take on a core role in the rehabilitation clinic. Faye’s primary objective is to ensure our patients have an unforgettable experience in their therapy program. In addition, she assists in performing diagnostic testing for patients, training new staff, development of policies and procedures and much more. Faye is recognized for being innovative and making sure the office runs efficiently. Faye’s eagerness to learn and grow her role in the office has made her the ideal candidate to take the Practical Vision Therapy Accreditation Program to become a certified vision therapist. You will also find her in the exam rooms as she acts as a scribe for our vision therapy assessments.

Meet Our Vision Therapists

David T

David is a certified vision therapist at Vision by Design Optometry. He achieved honors with distinction as an Occupational/Physiotherapy Assistant and began working at different hospitals for several years. He has a wide range of experience that includes: geriatrics, intensive care, dementia, psychological/cognitive impairments, athletes, speech language pathology, recreation, and orthopaedics. David found the opportunity to join the Vision by Design team in 2019. With his previous rehabilitation experience paired with his immersive research in vision and the eyes, he continues to see significant improvement in the lives of the patients that he works with. David is extremely passionate about patient centered care and goes above and beyond to ensure our patients meet their goals. He currently acts as a mentor to our new therapist and has been a key member in launching our Vision Rehabilitation clinic.

Edmonton Optometrist
Edmonton Optometrist

Omid M

Omid moved to Edmonton in December of 2019 to fulfill a new adventure. With 12 years of past sports rehabilitation experience Omid joined Vision by Design as our second certified vision therapist. With such an extensive background in sports therapy including a bachelor in sports physio as well as a masters in sports physiology, Omid excelled in his position quickly becoming one of our core team members. Omid has experience working with disabled athletes, therapy assisting, post concussion rehabilitation, management in sports medicine, and much more. His ambitious attitude and passion for rehabilitation resulted in being a part of some major sports alliances such as the National Federation for disabled athletes, the International Wheelchair Basketball Federation, the International Canoe Federation as well as the Asian Paralympic Committee that he is still actively engaged in. With such an substansial background, Omid’s theoretical approach to his patients has contributed to high accomplishments in patient recovery. The outcome of his past mentorship experience has resulted in strong leadership traits making him a go-to in office trainer for new therapists as well as creation of new policies and procedures.Omid is please to have completed the Practical Vision Therapy Accreditation Program making him a certified Vision Therapist.

Edmonton Optometrist
Edmonton Optometrist

Heather R

Heather began working at Vision by Design as a vision therapist when she decided to pursue a new career path. Having 12+ years experience in a customer service setting and 10+ years in a health coaching role, Heather developed a positive foundation that assisted her in stepping into her new role as a vision therapist. Heather completed 75+ hours, coaching and mentoring student’s reach their goals when she completed her Personal and Fitness training certification in 2001. With an aspiration to help others, she shines with her personable therapeutic techniques as she builds considerable rapport with her patients. Her past experience working in childhood development and playful attitude helps her excel when working with children. Heather’s ambition to grow in her role has inspired her to take the Practical Vision Therapy Accreditation Program to become a certified vision therapist.

Edmonton Optometrist
Edmonton Optometrist

Laura W

Laura joined the Vision by Design Rehabilitation clinic in 2021. With 8+ years in a diverse background of therapy assisting such as physio, occupation, recreational, and rehabilitation, this made them an ideal candidate to join our therapist team. Laura’s enthusiasm for patient rehabilitation has led to their accomplishments in attaining a diploma in Physio & Occupational Therapy Assisting from Grant MacEwan in 2017 where they then pursued a degree from the University of Calgary in Community Rehabilitation and Disabilities in 2021 both with distinction and honour roll. . These aspirations from Laura make them an admirable team member as they are able to share their knowledge and use it in their therapeutic practice. Not only is Laura a self motivated, and a driven individual, they are eager to ensure a high success from each candidate they assist through the program. When Laura is not researching cases and learning theory, they spend their time performing diagnostic testing for our rehabilitation patients and learning their new role as a therapist. In the upcoming years, Laura is completing their education by taking the Practical Vision Therapy Accreditation Program to become a certified Vision Therapist.